Showroom sales training
in
Showroom Sales training
Being a salesman in a shop or show room demands specific skills.You receive the customer in your store,he or she is visiting you.In addition to the ‘common' sales skills, this situation also demands hospitality skills.
.
How and when can you best make contact?How can you be a good host or hostess and how do you combine this with a proper commercial conversation?
The main goal of the Showroom sales training is to improve the results of showroom salesmen by improving their chances of success, increasing the average turnover per sale and increasing margins.
Who can benefit from this training?
Every salesman who works in a showroom environment, where giving advice is a part of the sales process, such as with selling cars, furniture, beds, kitchens, bathrooms/sanitary, caravans, etc.The training is also useful for sales managers whose employees are taking, or have taken, this training.
Target and result of the training
· Seeing the value of your own preparation and that of the showroom/store
· Being an effective and professional host or hostess
· Being able to present yourself and your organisation optimally
· Anticipating the needs and questions of the customer
· Dealing properly with multiple decision makers
· Getting commitment from the customer
Content of the training
· Preparation of the salesman and the showroom
· How do I attract buyers/visitors to the showroom?
· Addressing customers
· Determining the needs of the customer
· Dealing with a decision-making team
· Presenting/demonstrating the product
· Why would the customer buy something at your store? Presenting your company: delivery, installation, warranty, service, maintenance
· Presenting financial solutions
· Making an offer in the showroom
· Closing a deal
· Dealing with complaints, negotiating
· Delivery and aftercare
· Maintaining and developing customer relations
Of course, for further information or any queries you might have, you can contact us at our office in Rijswijk in The Netherlands, phone +31 (0)70 3623617, or send an e-mail info@houthoffgroup.com